How to work your sphere of influence

Real estate professionals need to think beyond their immediate contacts in order to cultivate more deals. If you want to grow your business, tapping into your sphere of influence is key for success — but it can often seem like a daunting task.

Fortunately, there are steps you can take to turn this challenge into an opportunity. In this blog, we’ll walk you through five steps you can use to tap into your connections and leverage them for success. With the right strategy, anyone can use their sphere of influence as a competitive advantage in the real estate industry — and here’s how you can get started.

Define your sphere of influence.

Your sphere of influence is the group of people you know and interact with on a regular basis. This can include your family, friends, co-workers, neighbours, and anyone else you come into contact with on a regular basis. Think broadly: who might your sphere include? Friends of friends? Your hairstylist? The other parents on your son’s soccer team?

Identify your goals.

Before you can start using your sphere of influence to generate more sales, you need to first identify your goals. What do you hope to achieve by leveraging your relationships? Do you want to sell more homes, increase your commission income, or both? Once you have a clear goal in mind, you can start planning how to best use your sphere of influence to reach it.

Develop a plan.

Once you have identified your goals, it’s time to develop a plan for how to best use your sphere of influence to achieve them. This will require some research on your part to determine who in your sphere of influence is most likely to be in the market for buying or selling a home. Once you have this information, you can start developing a strategy for reaching out to these individuals and getting them interested in working with you.

Implement your plan.

Now that you have developed a plan for how to best use your sphere of influence, it’s time to put it into action. Start reaching out to individuals in your network and let them know that you’re available to help them with their real estate needs. Be sure to stay in touch with these individuals and keep them updated on new listings and developments in the market that may be of interest to them.

Measure your results.

After implementing your plan, take some time to measure the results you’ve achieved. How many new clients have you been able to generate? How much additional income have you generated? These are important metrics that will help you determine whether or not your strategy is working and whether or not it’s worth continuing to invest time and energy into leveraging your sphere of influence.

If you’re not using your sphere of influence to generate more business, you’re missing out! Your sphere is a valuable resource that can help you grow your business, earn more commission, and get more sales. But you don’t have to go it alone – the Recosystem is here to help. visit our website for more tips and tricks on how to use your sphere of influence to its fullest potential.